Figuring out the right problems to solve and strategizing on how to address them.
Learn MoreDesigning ways to help our users overcome problems they encounter and allowing them to accomplish their goals with ease.
Learn MoreExposing the problems we need to solve through observation of user behaviour.
Learn MoreEstablishing the rules that determine how content will be organized and used in the most effective way for users.
Learn MoreAn inexpensive way to test a design concept in order to determine if the solution is solving the problem effectively.
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